The Ordinary is a brand from the Canadian company, Deciem. Its core values are affordable, accessible, and easy to understand skincare. They have a team specialized in material chemistry and biochemistry and have pioneered quality products at reasonable prices.
Their products are simple and contain only a few ingredients so that the consumer can completely customise their regimen with the products and formulations best suited to them. They are 100% cruelty free and vegan.
All The Ordinary products are free of parabens, sulphates, mineral oil, animal oils, and mercury and not tested on animals.